Product Qualified Leads: Transform Sales Pipelines
Revolutionize sales pipelines with product qualified leads. Discover tactics to prioritize leads effectively and drive revenue growth.
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Public Relations for Small Businesses
Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.
One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
See the benefits—and exceptions—to using a one-audience approach in Mailchimp.
Quick Start Guide to Omnichannel Customer Engagement
Creating strong omnichannel customer engagement is easier than you might think. Here’s how to get started.
Create an Omnichannel Content Strategy That Works Across Platforms
Learn how to build an effective omnichannel content strategy that supports every stage of the customer journey and drives engagement across platforms.
Multimedia Content: Create a Dynamic Brand Presence
Elevate engagement with dynamic multimedia content. Explore captivating visuals, videos, and more for an immersive online experience.
MQL vs SQL: Why Both Matter for Your Business Growth
Improve your sales funnel by learning the differences between MQL and SQL, and why both are crucial for growth.
Why Micro-Influencer Marketing Works for Niche Audiences
Struggling to reach the right audience? See how micro-influencers drive real engagement and trust in niche markets.
Memorandum of Understanding (MOU): Why You Need One
A memorandum of understanding (MOU) outlines the nature of business partnerships during early negotiations. Learn more about MOUs here.
How to Manage Your Audience in Mailchimp
Get organized and put your customer data to work when you use Mailchimp for CRM.
Mailchimp Pro Adds Advanced Segmentation, 50 Merge Fields, Inbox Preview, and More
Mailchimp pro offers powerful features like Advanced Segmentation, Pro Merge Fields, Timewarp for Automation, Inbox Preview, and more.
Machine Learning in Marketing: A Complete Guide
Machine learning is a great tool to leverage in many areas of business, especially in marketing. Learn how your digital marketing strategies can benefit from machine learning and AI.