How can using machine learning in marketing benefit your business?
Through the use of machine learning solutions, you can benefit your business in more ways than one. Both basic and advanced machine learning models present opportunities for you to bolster your marketing campaigns, improve customer experience, save time and money, and make more data-driven decisions.
Curious about how machine learning can help your business? Below, we list four ways in which machine learning can help your company’s marketing efforts.
Given the fact that machine learning solutions are so sophisticated and capable of so much, you might assume they are expensive—however, this is not the case. In fact, these days, machine learning tools are often built into existing marketing software.
For instance, you can use Mailchimp’s Content Optimizer to build better email marketing campaigns with the help of artificial intelligence. Or you can use our dynamic content tool to automatically create more personalized marketing emails that resonate with your audience.
On top of being surprisingly affordable, machine learning tools can cut down on costs in other areas as well. You can save money by automating manual processes that may have otherwise taken hours and use accurate insights to make business decisions that lower costs for your organization.
Higher-quality data analysis
Perhaps one of the best features that machine learning has to offer is its ability to quickly and accurately analyze large sets of data. While it’s possible to conduct data analysis manually, this causes several problems.
First of all, manually conducting data analysis on a large scale can be extremely time-consuming. A job that a machine learning model can complete in seconds or minutes may take human beings hours or days.
Manual data analysis is also more prone to error than data analysis conducted by machine learning tools. Machine learning programs can quickly process large batches of information and highlight patterns that would often be unrecognizable to the human eye.
With high-quality data analysis, you can create highly specialized customer segments, accurately track campaign performance, and gain key insights that can help guide business decisions moving forward.
Automation of processes
You can save your team time, money, and energy by leveraging automation in your business and marketing processes. Automation can be a great tool to streamline time-consuming, repetitive tasks. Whether you’re targeting specific audiences or building out the customer journey, automation can help you more effectively engage with customers while saving you time.
Automation facilitated by machine learning can prove useful in several aspects of your business.
For instance, you can use automation to quickly respond to customer inquiries and improve customer service. Machine learning also allows you to automate different parts of your marketing campaigns. With Mailchimp, you can set up automation to send abandoned cart emails, set up retargeting campaigns, collect customer feedback, and much more.
Customer satisfaction measures how well you satisfy customer expectations and keep consumers happy. Virtually every business owner strives to maximize customer satisfaction since satisfied customers tend to be more engaged, loyal, and likely to make purchases in the future.
By incorporating machine learning tools into your business and customer service processes, you can increase customer satisfaction and establish a loyal customer base for your brand. That’s because machine learning enables you to build chatbots that quickly address customer problems and concerns.
Additionally, by enabling automation and using data to optimize the customer journey, you can increase the number of positive interactions that consumers have with your brand.
Implement machine learning models in your business operations
Machine learning presents marketers and business owners with a number of opportunities to optimize digital marketing campaigns and improve business processes. Using machine learning, you can more effectively analyze data, improve the customer experience, and automate all sorts of tasks. Overall, this can help you better serve your customers while improving your bottom line.
Mailchimp’s all-in-one marketing platform incorporates machine learning and other innovative technologies to help your business run as smoothly as possible. From AI design features to smart recommendations, Mailchimp’s software can help you create better content and run data-driven marketing campaigns that generate results.