Landing Page
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
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Bounce Rate
The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.
Ad Copy
Understand the power of ad copy and how to optimize your advertising copywriting strategy in this guide.
Beginner's Guide to Starting a Rewards Program
A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.
Use Safe Sender Lists to Stay out of Spam Folders
Learn how subscribers can keep your Mailchimp email campaign from mistakenly being marked as spam or junk.
Selling in Email Happens Through Stories
We connect with Paul Jarvis, creator of Fixtail and owner of Chimp Essentials, to learn more about how storytelling plays a key role in email marketing.