Use Safe Sender Lists to Stay out of Spam Folders

Email clients filter incoming messages into spam or junk folders to keep unwanted mail out of inboxes. These filters sometimes move the messages your contacts want to receive into the wrong folder.

In this article, you'll learn how contacts can mark your email’s From address as a safe sender, so your marketing emails can be delivered successfully to their inboxes.

Use the “Add us to your address book" link

To make it easy for contacts to add your From address to a safe sender list, include the “Add us to your address book" link in every marketing email you send. Insert this merge tag in the header or footer, and we'll replace the tag with a unique URL that will help your contact quickly add you to their address book.

*|LIST:ADDRESS_VCARD|*

Ask contacts to add you to their safe sender list

Most email clients provide a safe sender or allowlist (other providers may refer to it as "whitelist”) option for trusted contacts in the address book. Ask your contacts to add your email campaign's From email address to this list to help your future messages bypass filters and reach your contacts’ inboxes.

If your contacts are from a company that uses firewalls or filters to block spam, check out How to Allowlist Delivery IP Addresses.

Help contacts move emails out of a spam or junk folder

When your marketing email has been misdirected into a spam or junk folder, you can provide your contacts with the following troubleshooting steps for their specific email client.

Apple Mail (desktop)

• Teach Apple Mail's filter to allow future messages.
  Open the junk folder and find the message. Move the message into the inbox.
• Add your From email to the address book.
  Open the message, right-click the sender email address, and choose Add to Contacts.

Mail (Apple iOS mobile devices)

• Teach Mail's filter to allow future messages.
  Open the junk folder and find the message. Move the message into the inbox.
• Add your From email to the address book.
  Open the message and click the From email address. Then click Create New Contact to input the address in the contacts list.

AOL Webmail

• Mark a received campaign as Not Spam.
  Open the spam folder and click the message. Click the OK, Not Spam button.
• Add your From email to the address book.
  Click Contacts in the navigation panel and click the New Contact icon. Input the email address and click the Add Contact button.

Gmail (desktop and mobile)

• Mark a received campaign as Not Spam.
  Open the spam folder and click or tap the message. Click Not Spam.
• Add your From email to the address book.
  Open the contact list, click New Contact, and input the address.

Outlook

• Mark a received campaign as Not Junk.
  Open the junk folder and click the message. Click Not Junk.
• Add your From email to the address book.
  Open the message, right-click the sender name, and click Add to Contacts. Authentication information may display in Outlook's sender name area, so ask the subscriber add your address only.

Outlook.com

• Mark a received campaign as Not Junk.
  Open the junk folder and right-click the message. Click Not Junk.
• Add your From email to the Safe Recipient list.
  Click the gear icon and choose Options. Click the Safe and Blocked Senders link, click Safe Senders, and input the message's From email address.

Yahoo Mail

• Mark a received campaign as Not Spam.
  Open spam folder, click the message, and click Not Spam.
• Add your From email address to the address book.
  Open the message and click the Add to contacts button next to the From email address.