All the Merge Tags Cheat Sheet
Merge tags let you insert dynamic content in your campaigns. Get a list containing each merge tag and how to use it.
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About Contact Ratings
Learn how we come up with contact ratings for subscribers in your lists.
Campaigns | Mailchimp Marketing API Reference
Campaigns are how you send emails to your Mailchimp list. Use the Campaigns API calls to manage campaigns in your Mailchimp account.
SMS marketing
Use our SMS marketing tools to send product discounts, transactional follow-ups, customer service messages and more via SMS.
Build Better Customer Journeys with Omnichannel Marketing
Connect every touchpoint and turn scattered interactions into seamless customer experiences with omnichannel marketing.
Marketing Tools for Restaurants
See how Mailchimp's marketing tools for restaurants help you stay connected with diners and bring them back again and again.
Marketing Tools for Non-profits
See how Mailchimp's marketing tools for non-profits can help build lasting donor relationships.
Marketing Tools for Hotels
See how Mailchimp's marketing tools for hotels can craft automated, personalized campaigns that drive bookings.
The AI-powered marketing platform built for winning leads
See how you can use Mailchimp’s tools to generate leads, grow your audience, and earn repeat customers.
Is your business ready to win peak season?
The best time to perfect your marketing strategy before the holidays is right now. Mailchimp’s unified platform brings email & SMS together. You can see the results yourself.
How to Calculate Email and SMS Marketing ROI
Turn data into decisions. See how to calculate the ROI of email marketing and SMS to justify your budget and discover new opportunities for growth.
Why Single Opt-In? And an Update for Our EU Customers
We’ve made an important change for Mailchimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in.