Advertorial
Discover what an advertorial is and how it differs from traditional advertising. Learn the benefits and drawbacks of this marketing strategy.
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Classified Advertising
Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.
Mailchimp Tools & Apps Integration Directory
Find an Integration — See how Mailchimp integrates with your favorite tools and apps to help you do more with your marketing.
Git Formatting Conventions
Learn how to properly format your Git contributions to Mailchimp Open Commerce.
Mailchimp for Developers
Find all the Mailchimp API documentation and tools developers need to send marketing and transactional emails.
Making the Most of Planning with Sarah Best Strategy
A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.
Crafting Better Automated Emails
Vital Agency shares some insights on the importance of being open to trying new things and how to stray from convention when working with clients.
What is Revenue Attribution? A Guide for Marketers
Revenue attribution tells you exactly which emails and texts are driving sales so you can spend more on what works and cut what doesn't.
Email Marketing for Hotels That Fills Empty Rooms
Connect with guests via email to promote bookings, specials, and loyalty programs while keeping your hotel top of mind.
Use Email and SMS Together for Better Engagement
Use email and SMS marketing together to reach customers when and where they're ready to respond.
The Marketer’s Guide to SMS Booking Confirmations
Build trust, reduce no-shows, and boost repeat bookings with automated text message confirmations.
The Power of MQLs (Marketing Qualified Leads)
Maximize the power of MQL in marketing and sales for businesses. Learn how to leverage MQL effectively. Drive growth with MQL strategies.