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Why BOPIS is the Future of Retail: A Guide for Business Owners

Discover why buy online, pick up in-store (BOPIS) is rapidly becoming the future of retail with our comprehensive guide for business owners.

10 Tips for Sending Happy Birthday Texts to Your Customers

Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.

Basic Ecommerce Metrics Every Business Owner Should Track

As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.

What Are the Advantages and Disadvantages of E-commerce?

Debating on opening an e-commerce business? Review the advantages and disadvantages of a business using e-commerce to help make your decision.

Mailchimp Transactional API

Send personalized, event-driven messages at scale with the speed and reliability of Mailchimp.

From ASAP to FYI: Using Text Abbreviations Effectively in Business Communication

Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.

Boost Cash Flow With Effective Payment Reminder Emails

Reduce late payments and streamline your invoicing process with smart, well-timed reminder emails.

Design a Frictionless Omnichannel Customer Journey

When customers hop between your channels, are you keeping up? Learn how to craft an omnichannel customer journey and stop losing sales at key transition points.

What Is Omnichannel CX? Guide for Growing Brands

Unlock the secrets to seamless omnichannel CX and create unforgettable customer journeys across all touchpoints.

Epic Ideas for Your New Year’s Marketing Campaigns

The post-holiday sales slump stops here. Explore top-notch New Year’s marketing campaigns that keep your brand thriving through the January slowdown and beyond.

Ten Steps to Crafting an Engaging Memorial Day Email

Memorial Day is one of the busiest shopping days of the year. Here’s how to create a memorable and respectful email campaign to drive sales.

Hyper-Personalization: Get Personal With Your Marketing

Hyper-personalization lets you go beyond relevant to remarkable marketing. Discover how this data-driven approach works and how to get started today.