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Elevate Perceived Value to Boost Sales and Brand Loyalty

You can significantly influence your customers’ purchase decisions by enhancing the perceived value of your products or services. Learn how in this guide.

Lead Routing: The Missing Piece in Your Sales Strategy

Looking for ways to boost sales productivity? Explore how automated lead routing can streamline your sales process and significantly improve your success rate.

Highbrow's Quick, Educational Automation

Highbrow is a free email subscription service with one goal: to help you learn something new—in just 5 minutes—every day.

How To Find The Right Email Cadence For Your Business

Increase subscriber engagement with the optimal email cadence for your business. Here’s how to workshop and find the email frequency that works best for you.

What Is Dynamic Email Content And How It Can Spice Up Your Marketing Campaigns

Optimize your email marketing campaigns with dynamic email content. Gain a better understanding of subscriber preferences and boost engagement.

What Is a 404 Page and Why Is It Important?

Discover the significance of 404 pages and why they're critical for website success.

Hire People, Not Skills

Hiring is hard. It requires time, patience, and sensitivity to subtle signals that help determine whether someone is a fit for the position.

Deliverability for Your Clients

We discuss the things that you (and your clients) can do to make sure your emails reach subscriber’s inboxes.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

What is a Composite Photo and How to Create One

Composites are also used everywhere today–but why? Understand the pros and cons of composite photos and learn how to create one yourself.

SMS Frequency Guidelines: What’s Too Much?

How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.