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Hard Bounce vs. Soft Bounce: What’s the Difference?

Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.

Email Marketing Benchmarks and Metrics Businesses Should Track

Wondering how your email marketing statistics compare to others in your industry? Check out these email marketing benchmarks to understand how you’re doing.

What Is Competitive Intelligence and Why Is It Important?

Competitive intelligence refers to various methods that can help you stay ahead of competitors and protect your market share. Learn how to do it here.

How to Buy an Expired Domain

Are expired domains worth the hassle? Weigh the benefits and drawbacks before you buy expired domains.

Growing the Farm-to-Doorstep Movement

How online direct-to-consumer sales offer a new business model for farmers and consumers alike.

AI Gives Time Back to Marketers

With text generation technology like GPT-3, the solutions to a marketer’s problems with time and content are just a prompt away.

How Vårdväskan Uses Mailchimp’s Personalization Tools to Achieve a High ROI

The Swedish e-commerce store provides a healthy array of colorful uniforms, shoes, and everyday essentials to the Nordic medical community.

The True Crime Network’s Email Campaigns Increase Engagement

Discover how the True Crime Network used Mailchimp email campaigns to increase survey completion by more than 90% and to gain valuable audience insights.

How Sweet Auburn BBQ Builds Community With Mailchimp's Wix Integration and SMS Marketing

Sweet Auburn BBQ gets timely deals in the hands of its SMS subscribers—just in time for dinner.

How InterCoastal Net Designs Brings More People to the Beach

The Intuit Mailchimp pro partner helps their oceanside rental clients engage their guests and gain more revenue.

Rebranding and Re-engaging: The Biker Company’s Path to Success with Mailchimp

How they regained control of their marketing and reached their brand goals after switching from Klaviyo

Marketing Shelfie—Underdog Edition

Who doesn’t love an underdog? Our latest Shelfie celebrates the unexpected champions of marketing with books that teach the power of overcoming any obstacle or expectation.