Search Mailchimp

The Cost per Lead Dilemma: Balancing Cost and Quality

Stretch your marketing budget further. Discover how to calculate cost per lead and optimize your lead generation strategy for a maximum return on investment.

Cost Control: The Art of Increasing Profits

Controlling costs in business is a surefire way to maximize profits. We break down cost control measures and how you can implement them in future projects.

Safeguard Your Content: How Copyright Notices Identify Protected Work

A copyright notice protects your published work from infringement. Learn the benefits of using copyright notices, how to write them, and where to put them.

Cookie Consent Banners: Everything You Need to Know

Learn how to create a frictionless cookie consent banner that keeps your website compliant with global privacy laws.

Optimize Your Conversion Funnel to Boost Sales

Your conversion funnel is the key to improved business performance. Learn how to optimize it with proven strategies to boost sales and increase revenue.

A Contingency Planning Guide: How to Future-proof Your Business

Learn about business contingency plans and why it makes sense to create one now.

Mastering Content Governance: Best Practices for Managing Your Content

Learn how to build a content governance plan to manage your business's message, communicate more efficiently, and improve content quality.

Email Marketing Best Practices for Email Marketers

In this guide, we outline some of the email marketing best practices as well as common email marketing mistakes and how to avoid them.

Color Psychology for Marketers: A Strategic Guide to Brand Success

Color psychology drives buying decisions and helps many good brands become unforgettable. Find out how to use color to connect with customers and boost sales.

Charity Marketing on a Budget: Effective Strategies

Learn how to make your nonprofit marketing budget work for your organization with our most effective strategies, tips, and more.

Address Change Fatigue to Break the Burnout Cycle

Are organizational changes affecting your employees’ ability to stay productive? Learn how to recognize change fatigue and implement effective solutions.

What Is a Podcast and Why Are They So Popular?

Podcasts allow you to share your content with listeners from around the world. Read on to learn more about what podcasts are and why they’re appealing.