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Consumer Behavior Models to Elevate Your Marketing Strategy

Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.

Colors for Marketing: How to Pick the Right Colors for Your Brand

Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.

Forget Solo Missions: Co-Marketing for the Win

Win twice the customers for half the work with co-marketing. Discover how to spot perfect brand matches, design winning campaigns, and grow your business.

Click Fraud 101: Effective Strategies to Protect Your Ad Campaigns

Learn what click fraud is, how it impacts your business, and methods to prevent it. Safeguard your ad campaigns and protect your marketing budget with proven strategies.

Guide to Crafting a Powerful Brand Manifesto

A brand manifesto can showcase your company’s mission, vision, and values. Learn how to write an effective brand manifesto that sets your business apart.

What is a Boilerplate and How to Write One

Refine your boilerplate for maximum impact. Elevate communication with expert insights on creating concise, effective content that leaves a lasting impression.

Use Automated Email Follow-Ups to Stay Engaged and Drive Action

Automated email follow-ups boost engagement, save time, and build smarter campaigns that drive customer action.

How to Drive Advertising Success with Ad Groups

Unlock advertising success with our comprehensive guide to ad groups. Learn how to optimize multiple campaigns, target audiences effectively, and maximize ROI. Optimize your Google ads account today.

Data-Backed New Year’s Resolutions for Marketers

Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.

About Mailchimp’s By The Books Program

Learn about Mailchimp’s virtual book festival, By The Books.

Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.

On Choosing Clients and Making E-Commerce Beautiful

Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.