Whether your business is already established or just getting started, appropriately marketing your company to prospective customers, clients, and partners is necessary for continued growth. One of the most fundamental pieces of a company, but something that's often overlooked, is the brand manifesto. Although a business manifesto should be as simple as possible, creating one that accurately displays what guides the company can be challenging.
With a few well-chosen sentences, you explicitly state to your employees and customers what your brand stands for. Employees will look to the company manifesto to validate and guide their specific operations. But more importantly, your customers and partners can use this statement to understand why your company operates the way it does.
Crafting a brand manifesto that speaks to your company's guiding values and principles--the things that set your brand apart from every other company and shape daily operations--will be an exercise that can help shape and define those principles. As you lay out what your brand stands for, you'll be working on listing what makes your company and brand what it is and what the company is working to accomplish.
If you’re ready to craft an impressive and effective brand manifesto, read on. We’ll cover the basics of brand manifestos and provide tips on how to make your statement stand out.