A Marketer’s Guide to Peace of Mind With Double Opt-In
Wondering if double opt-in is worth the extra hassle? The truth is that it can save you money, ensure compliance, and get better results. Here’s how it works.
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Does the Perfect Email Template Exist? We Used Data to Find Out.
Accounts that send really good email share 3 things: They tend to use simple layouts, keep their copy concise, and test what they’re sending.
A Guide to Demand Forecasting for Busy Professionals
Turn data into profitable decisions with this practical guide to demand forecasting. Learn to balance supply and demand, boost sales, and grow your business.
Deliverability 101: What It Is, What It Takes, and How Mailchimp Helps
Learn what deliverability means, what factors impact it, and how Mailchimp helps you reach more inboxes.
What is a Data Management Platform?
Want to understand your customers better? A data management platform can help analyze customer data for valuable insights into their needs and preferences.
Practical Data Collection Methods for Your Business
Learn smart data collection methods to unlock genuine customer insights and make confident business decisions.
Customer Retention: Overview and Strategies
Learn what customer retention is, why it’s important to a business, and get strategies to improve customer retention.
What is Your Customer Effort Score and How Can it Help Your Business?
Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.
What Are Cost Centers and How They Work?
Find out about cost centers and their role. Enhance financial transparency and resource efficiency.
Mastering Content Governance: Best Practices for Managing Your Content
Learn how to build a content governance plan to manage your business's message, communicate more efficiently, and improve content quality.
Consumer Confidence Trends
Discover the latest insights into consumer confidence trends and learn how they influence spending and economic stability.
Key Differences Between Client and Customer
Understand the distinction between clients and customers. Explore how their needs and expectations vary in different business sectors.