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The Brand Persona: How To Make Your Business Click with Customers

A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.

Effective Bottom-Up Budgeting Strategies

Bottom-up budgeting can be effective for managing your company’s finances. Learn more about this approach and discover how to use it at your business.

Blue Ocean Strategy: Creating Uncontested Market Space

Unlock the full potential of your business and ensure success with a blue ocean strategy. Read on to learn how to use this marketing tactic.

What You Need to Know About CRM Automations

CRM automation can save your employees time so they can direct their attention to tasks that require a human touch. Here’s what you need to know.

Get Clear Insights With AI Reporting

Supercharge your results. Discover how AI reporting transforms marketing data into faster, smarter insights.

Embrace Agile Leadership: Transforming Business Success in the Digital Age

Discover the power of agile leadership and unlock business success through adaptive strategies.

What Types of Advertisements Are Still Important?

An advertisement can help promote your business. But what types of ads are still relevant? Learn about the best ads for modern and traditional marketing.

Adaptive Leadership: Drive Change & Growth

Leading through uncertainty? The adaptive leadership framework offers a roadmap for driving organizational change and fostering growth in challenging times.

Ad Hoc Reporting Guide for Businesses

Ad hoc reporting is a valuable business tool for rapid data analysis. Learn more about ad hoc reports here, including their benefits and best practices.

How Active Voice Improves Your Marketing Messaging

Improve your brand messaging with an active voice. Discover how it enhances clarity, drives action, and outperforms passive voice in marketing.

Paid Social Media and Email: A Marketing Secret Weapon for Your Clients

Here’s how to take advantage of one of the strongest pairings in digital marketing.

Building on a Cheeky Brand's Social Media Success with Disruptivos

Pedrita Parker creates “designs with a lot of love and little shame.” But to capitalize on her social media success, she called in Malaga, Spain-based agency Disruptivos to refine her digital marketing strategy.