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An Overview of SSL | What is SSL and How It Helps Your Business

SSL is an encryption protocol that protects information online. Learn the details of what this means for your business's website and security.

Social Media Marketing

Using social media to advertise a brand, products, or services. Social media marketing allows a brand to insert itself into ongoing conversations on channels such as Twitter, Facebook, and Instagram.

Search Engine Results Page (SERP)

A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine.

What is SEO in digital marketing?

SEO stands for search engine optimization and is an effective strategy in digital marketing. Find out how SEO works and how to get started.

Return on Investment (ROI)

A calculation of the monetary value of an investment versus its cost.

Return on Ad Spend (ROAS)

Understand ROAS to maximize your ad budget and measure the success of your campaigns effectively.

What is Product Differentiation?

Product differentiation is 1 of the keys to small business success. Here’s what you need to know.

Personalized Product Recommendations

Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.

Personalized Marketing

The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.

Marketing Mix (7Ps of Marketing)

The 7 Ps Marketing Mix gives you a framework to plan your marketing strategy and effectively market your products to your target group.

Marketing Automation

A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.

Marketing Analytics

A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.