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A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Flyers and catalogs are common examples. Email marketing is the digital equivalent.
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
Customer acquisition cost (CAC) is a powerful marketing metric. Understand what it is, and how it impacts your marketing strategies and overall business.
The practice of customer relationship management (CRM). The goals of CRM are to retain current customers, increase their spending, and convert prospects into new customers.
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.
Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.
Understand the basics of affiliate networking and how building an affiliate network can benefit your business.
Maximize your marketing ROI with our guide on creating an effective advertising budget. Learn tips on setting goals, allocating resources, and measuring success.