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How to Write Effective SMS Messages (With Examples)

Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.

How to Use AI in Marketing Campaigns

Learn about AI marketing tools and how to take advantage of AI for your business.

What’s a Domain Name? How To Choose the Right One for Your Business

Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.

What is White Space in Web Design: Using Negative Space to Create an Effective Website

This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.

Usability Testing 101: A Guide for Businesses

What is usability testing? Discover the importance of usability testing and how it improves the user experience of your website.

Understand the Pros and Cons of Transactional Leadership

Learn what transactional leadership is and how to know if it’s the right leadership style for your business.

What Is an SMTP Server?

An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.

What Is Scrum? Scrum Methodology Explained

Looking for ways to make your team faster and more productive? Consider implementing the Scrum methodology. Learn how Scrum works and how it can help

What Is Intent Data and How Does it Help Businesses?

Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.

What Is Inside Sales And How Does It Work?

Inside sales is a remote selling strategy. Learn how it compares to outside sales and the skills you need to be a successful inside sales rep.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

What is Backlinking and Why is it Important for SEO

Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.