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What is White Space in Web Design: Using Negative Space to Create an Effective Website

This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.

Usability Testing 101: A Guide for Businesses

What is usability testing? Discover the importance of usability testing and how it improves the user experience of your website.

Understand the Pros and Cons of Transactional Leadership

Learn what transactional leadership is and how to know if it’s the right leadership style for your business.

What Is an SMTP Server?

An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.

What Is Scrum? Scrum Methodology Explained

Looking for ways to make your team faster and more productive? Consider implementing the Scrum methodology. Learn how Scrum works and how it can help

What Is Intent Data and How Does it Help Businesses?

Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.

What Is Inside Sales And How Does It Work?

Inside sales is a remote selling strategy. Learn how it compares to outside sales and the skills you need to be a successful inside sales rep.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

What is Backlinking and Why is it Important for SEO

Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.

Capture Attention and Build Brand Identity With the Perfect Tagline

Learn about taglines and how to write a memorable tagline that fits your brand. Access helpful tips to create unique, successful taglines that grab attention.

Metaphors in Marketing Strategy: Igniting Customer Imagination

Using metaphors in marketing is a great way to express ideas and connect with customers in a unique way. Learn how to implement metaphors in your marketing strategy.

Materialized Views: Definition, Benefits & Uses

Learn what a materialized view is and how you can leverage it to help your team handle large amounts of data. Find out how to create materialized views.