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What Is Influencer Marketing?

Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

Optimize Marketing with Time Decay Attribution

Explore how time decay attribution can enhance your marketing strategy, optimizing conversions through effective time-sensitive insights.

First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

Shock Advertising: When Bold Moves Pay Off (and When They Don’t)

Explore the impact of shock advertising, understand when bold tactics captivate audiences and drive results and when they backfire, and learn to use this approach effectively.

Search Engine Marketing: How it’s Different From SEO

Search engine marketing (SEM) can be an effective way to drive web traffic and sales. Learn how it’s different from SEO and how to plan an SEM strategy.

Before and After: How Pre-Post Analysis Drives Marketing Results

Are you looking to improve your marketing campaign outcomes? Learn how pre-post analysis can uncover what works and optimize your future marketing strategies.

Understanding Omnichannel vs. Multichannel Marketing

Omnichannel and multichannel marketing are distinct strategies. Learn the differences and which approach is right for your business.

How to Choose Your Marketing Tech Stack

Maximize your marketing potential with the perfect tech stack. Expert advice to optimize your marketing tech toolkit.

Using Linear Attribution to Enhance Campaigns

Discover how linear attribution can optimize campaign effectiveness by evenly distributing credit across all touchpoints in the customer journey.

Navigating International Marketing Challenges

Explore the key principles of international marketing and unlock opportunities in new markets.

How To Start a Newsletter and Earn Subscribers

Want to grow your business? Learning how to start a newsletter is an excellent way to generate traffic, drive sales, and retain customers.