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SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

Key Marketing Metrics Every Business Should Measure

Maximize your marketing success by measuring the right metrics. See which key performance indicators drive the best results.

YouTube and Video Marketing Tips for Small Businesses

How to set up a YouTube channel for your business and start creating effective marketing videos.

What Is Influencer Marketing?

Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

Optimize Marketing with Time Decay Attribution

Explore how time decay attribution can enhance your marketing strategy, optimizing conversions through effective time-sensitive insights.

First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

Shock Advertising: When Bold Moves Pay Off (and When They Don’t)

Explore the impact of shock advertising, understand when bold tactics captivate audiences and drive results and when they backfire, and learn to use this approach effectively.

Search Engine Marketing: How it’s Different From SEO

Search engine marketing (SEM) can be an effective way to drive web traffic and sales. Learn how it’s different from SEO and how to plan an SEM strategy.

Before and After: How Pre-Post Analysis Drives Marketing Results

Are you looking to improve your marketing campaign outcomes? Learn how pre-post analysis can uncover what works and optimize your future marketing strategies.

How to Choose Your Marketing Tech Stack

Maximize your marketing potential with the perfect tech stack. Expert advice to optimize your marketing tech toolkit.