The 3 Secrets Behind this Record Label's Impressive Open Rates
The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.
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How a Stellar Campaign Nearly Tripled Industry Average Click-Through Rates
Space ambassador Zach Thomas used Mailchimp's personalization tools to bring outer space into inboxes.
15 Ways to Improve Your Email Click Through Rate (CTR)
You're not alone when it comes to wanting to improve your email click-through rate. Learn how to boost your email CTR with these ideas.
Why Do Emails Bounce—And How to Improve Deliverability
Why do emails bounce? Learn exactly what causes email delivery failures and how to implement strategies to reduce bounce rates in your marketing campaigns.
What Is Sales Automation and Its Benefits?
Losing customers in your sales funnel? Learn how process automation can help your sales reps raise conversion rates.
What is a Lightbox in Web Design?
Lightboxes in web design can help boost conversion rates and generate leads. Learn about what lightboxes are and best practices for creating them in this guide.
Engage and Convert: Creating Effective Video Landing Pages
Maximize engagement and conversions with our expert tips on creating powerful video landing pages. Learn how to captivate your audience and boost your conversion rates.
Learn How To Create UTM Links and Understand Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
The Value of a Resend Campaign, By the Numbers
The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%?
Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
Boost Your Conversions with Targeted Email Marketing
Discover the benefits of targeted email marketing and how it can boost your conversion rates.
The Science of Split Testing to Drive Results
Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.