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Top Advertising Metrics to Track for Better Campaign Performance

From impressions to conversions, track the advertising metrics that matter most for better campaign outcomes.

The 6 Best Adobe Illustrator Free Alternatives

It’s no secret that Adobe Illustrator is a powerful software, but is it worth its price tag? Check out these Adobe Illustrator free alternatives before making the investment.

How to Use Abandoned Cart SMS to Recover More Customers

Recover lost sales with abandoned cart SMS—learn how to craft timely, persuasive messages that bring customers back.

4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

Cultivating Equity with Mailchimp Community College

In a company that’s growing so quickly, we need solutions that scale beyond individual requests. And we need a system for employees keen on community engagement to approach organizations with more confidence.

How NVISION Helped a Nonprofit Drive Donor Engagement

With expert help and a segmentation strategy, this foundation grew their Giving Tuesday donations by 75%.

How Canva Newsroom Uses Mailchimp to Shape its Content

The Newsroom team uses segmentation, data, tools, and forms to understand and engage their audience.

Whiteboarding a Better World: A Case Study

How Chattanooga-based firm Whiteboard helped Preemptive Love Coalition update their digital strategy and attract new donors.

Marketing Shelfie—Partner edition

For this special edition shelfie, we asked our partners to share their favorite marketing reads, full of industry tips and advice, to help you prep for another amazing year.

How Essence of Email Increased One Company’s Email Marketing Revenue by 1076%

When an online store wanted to get more out of their email marketing, Essence of Email saw an opportunity to implement behavioral flows, list acquisition efforts, and conversion rate best practices. Here’s how they did it.

Dissecting Really Good Email with Lucky Red Pixel

Email is important, but sometimes it’s low on a company’s to-do list, which can cultivate a lot of issues. Florida-based agency Lucky Red Pixel walks us through what it takes to compose a good one—and how to fix common mistakes.

Staying Afloat: How to Thrive in Deep Data

FortyFour's Ryan Anderson has toiled tirelessly behind the scenes, using data to drive success.