Marketing Shelfie—Partner Edition
For this special edition shelfie, we asked our partners to share their favorite marketing reads, full of industry tips and advice, to help you prep for another amazing year.
Marketing Rebellion—Mark Schaefer
Partner:
Carlos María Meira — Owner of Meira Productivity, a Buenos Aires, Argentina-based agency
Why they love it:
“This book offers a fresh look at the relationship between modern brands and consumers, where the most human company wins.”
The Accidental Creative: How to Be Brilliant at a Moment's Notice—Todd Henry
Partner:
Larissa Uredi — Owner of No-Where Consultants, a Kansas City, U.S.-based digital strategy team
Why they love it:
“The author breaks down different strategies to keep creativity flowing without going crazy. It's the perfect blend of strategies and tactical tools to help you avoid burnout and stay creative.”
Getting The Right Work Done—Harvard Business Review Press
Partner:
Robbie Kohli — Founder of Deep Focus, a New Delhi, India-based digital marketing firm
Why they love it:
“This book helped me learn to focus my time and energy where they’ll yield the greatest reward. Now, I actually work less, while accomplishing more. Even overwhelming projects have become more doable.”
Building a StoryBrand: Clarify Your Message So Customers Will Listen—Donald Miller
Partner:
Lindsey Carroll — Owner of Outbox Ltd, an Auckland, New Zealand-based agency
Why they love it:
“No matter your level of marketing experience, this book is an ideal resource. The author applies storytelling strategies to selling, and the advice is invaluable.”
Never Split the Difference—Chris Voss
Partner:
Olivert Lara — Owner of Seneca Marketing, a Cancun, Mexico-based agency
Why they love it:
“I’ve read this book 3 times. It’s worth it for anyone who wants to level up their negotiation skills. I love the fresh approach and examples. Plus, it pays off. I’ve used these techniques in negotiations with clients—it’s a game changer.”