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Marketing Shelfie—Partner Edition

For this special edition shelfie, we asked our partners to share their favorite marketing reads, full of industry tips and advice, to help you prep for another amazing year.

White bookshelf filled with colorful books and art pieces, topped with red pennant flag that says "READ" on white wall
Book cover showing repeated red raised hands against black background with title "Marketing Rebellion" in white and yellow text

Marketing Rebellion—Mark Schaefer

Partner:

Carlos María Meira — Owner of Meira Productivity, a Buenos Aires, Argentina-based agency

Why they love it:

“This book offers a fresh look at the relationship between modern brands and consumers, where the most human company wins.”

Book cover of "The Accidental Creative" featuring hanging light bulbs on yellow background with white and olive green text

The Accidental Creative: How to Be Brilliant at a Moment's Notice—Todd Henry

Partner:

Larissa Uredi — Owner of No-Where Consultants, a Kansas City, U.S.-based digital strategy team

Why they love it:

“The author breaks down different strategies to keep creativity flowing without going crazy. It's the perfect blend of strategies and tactical tools to help you avoid burnout and stay creative.”

Book cover of HBR Guide to Getting The Right Work Done, featuring purple design and text about staying focused and managing energy

Getting The Right Work Done—Harvard Business Review Press

Partner:

Robbie Kohli — Founder of Deep Focus, a New Delhi, India-based digital marketing firm

Why they love it:

“This book helped me learn to focus my time and energy where they’ll yield the greatest reward. Now, I actually work less, while accomplishing more. Even overwhelming projects have become more doable.”

Book cover of "Building a Story Brand" by Donald Miller featuring a red and white megaphone against a white background

Building a StoryBrand: Clarify Your Message So Customers Will Listen—Donald Miller

Partner:

Lindsey Carroll — Owner of Outbox Ltd, an Auckland, New Zealand-based agency

Why they love it:

“No matter your level of marketing experience, this book is an ideal resource. The author applies storytelling strategies to selling, and the advice is invaluable.”

Book cover of "Never Split the Difference" by Chris Voss, featuring bold black text on yellow and red torn paper background

Never Split the Difference—Chris Voss

Partner:

Olivert Lara — Owner of Seneca Marketing, a Cancun, Mexico-based agency

Why they love it:

“I’ve read this book 3 times. It’s worth it for anyone who wants to level up their negotiation skills. I love the fresh approach and examples. Plus, it pays off. I’ve used these techniques in negotiations with clients—it’s a game changer.”

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