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How to Use AI in Marketing Campaigns

Learn about AI marketing tools and how to take advantage of AI for your business.

When to Use GIFs in Marketing Emails

Learning how to utilize GIFs in emails can bolster your email marketing campaigns. Read this to better understand when to use GIFs in marketing emails.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

Why Small Businesses Should Start Marketing on Day One

We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.

Ecommerce Trend Forecasting with Secondary Market Research

Use secondary market research to predict ecommerce trends and make data-driven business strategies.

Price Skimming: Maximizing Profits and Market Positioning for Businesses

Discover how price skimming can boost profits and strengthen your market position. Learn effective strategies to optimize pricing and gain a competitive edge.

Leverage Persuasive Writing in Your Marketing Strategy

Drive engagement with these persuasive writing techniques for your next marketing campaign.

Opt‑in Email Strategies Every Marketer Should Know

Opt-in emails are a great way to build a mailing list, but there are some important points to know first. Use this guide to learn all about opt-in email marketing strategies.

Using the OODA Loop for Marketing Decisions

The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.

Transform Healthcare Delivery With Omnichannel Marketing

Discover how omnichannel marketing enhances patient engagement, streamlines care, and builds stronger healthcare connections across every digital and in-person touchpoint.

Stay in Sync With Omnichannel Marketing Automation

Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.