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Learn about alt text and its importance in web accessibility.

What is SEO in digital marketing?

SEO stands for search engine optimization and is an effective strategy in digital marketing. Find out how SEO works and how to get started.

Lead Generation

Understand lead generation dynamics. Master the process to generate and nurture leads successfully.

Keyword

A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.

Google My Business

A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.

What is Content Marketing?

Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.

Canonical URL

Explore the role of canonical URLs in consolidating duplicate content and enhancing SEO performance.

Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.