Using the OODA Loop for Marketing Decisions
The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.
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Stay in Sync With Omnichannel Marketing Automation
Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.
Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
Why All Businesses Need a Marketing Calendar
A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.
How to Create a Winning Market Development Strategy
Discover the essential steps and proven strategies to craft a winning market development strategy. Learn how to drive growth and outperform your competition with expert guidance.
Explore Mailchimp’s All-in-One Marketing Platform
Watch our webinar featuring an in-depth product demo by our SVP of Product and our Director of Product Marketing.
Drive Business Growth with Lifecycle Marketing
Learn how to drive business growth using lifecycle marketing. Discover effective strategies to attract, engage, convert, and retain customers for long-term success.
How Olfactif Uses Automation to Market Their Niche Brand
How Olfactif markets their niche brand.
How to Measure Your Email Marketing Success
Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.
Quick Guide for Holiday Email Marketing
Explore our resource for marketers, filled with step-by-step advice and done-for-you campaign ideas to help you drive sales and engagement this holiday season.
Analytics and Reporting Tools to Track Marketing Campaigns
Mailchimp’s analytics and reporting tools make it easy to discover what’s working in your marketing campaigns and take action where you need to improve.