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Leverage Lifestyle Segmentation to Enhance Targeted Marketing

Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.

12 Integrations That Will Jumpstart Your Marketing

Our pre-built integrations can help you connect your favorite tools, sync your data, and grow your business.

Hyper-Personalization: Get Personal With Your Marketing

Hyper-personalization lets you go beyond relevant to remarkable marketing. Discover how this data-driven approach works and how to get started today.

When to Use Videos in an Email Marketing Campaign

Embedding videos in your marketing campaigns can be a highly engaging strategy. Learn more about using video in your email marketing campaigns.

Why Return Path Matters for Your Email Marketing

Learn what the return path is and why it’s important for your email marketing strategy.

The Power of Visual Content in Modern Marketing

Explore the impact of visual content in modern marketing. Elevate engagement and brand presence with compelling visuals.

Why Sponsored Content is the Future of Advertising

Sponsored content is a great way to drive traffic to your brand and grow your audience. Learn more about this marketing tactic here.

Grow Your Retail Business with Smart SMS Marketing

SMS marketing for retail made easy—explore expert tips to craft compelling messages, optimize timing, and enhance customer engagement.

Get More Attendees with Smarter SMS Event Marketing

Drive event attendance with SMS marketing campaigns that send smart, timely messages to your audience.

Expand Your Reach with Email and SMS Marketing

Learn how to combine email and SMS in one powerful strategy. Reach your audience faster, increase open rates, and grow customer loyalty.

Secondary Audience vs. Primary Audience: Balancing Your Marketing Strategy

Learn the difference between secondary and primary audiences and how to balance both for an effective marketing strategy.

The Sales Cycle: A Unified Guide for Marketing and Sales Teams

Are your Marketing and Sales teams working in harmony? Discover how to unify your approach to sales cycle management and boost teamwork.