Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
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RCS for Business: Features, Benefits, and Use Cases
Still sending plain text messages? RCS for business lets you do more, from branded messaging to fun, interactive buttons. Here’s what you need to know.
Turn New Customers into Regulars with These 4 Automated Campaigns
A few easy ways to use automations to keep your customers coming back.
Why Should You Support Small Business?
Everyone says to "shop local, shop small," but why? Learn about the incredible benefits of supporting small businesses in your local community.
Watch Mailchimp's Free API Course on Treehouse
When we released a brand new version of the Mailchimp API, we knew we needed to provide some education around the new process. Enter Treehouse.
Using Personalized Product Recommendations to Earn More Revenue
Do campaigns with personalized product recommendations actually perform better than those without? Let’s take a look.
Stitching Together Data with Gwynnie Bee
Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had alre
Sports Marketing Strategies for Success
Building a more successful sports marketing campaign starts with understanding the challenges and best strategies for engaging today’s fans.
SMS Winback: Crafting Your Customer’s Return Journey
SMS winback campaigns make customer retention easy. With a few well-timed texts, you can bring inactive customers back to your brand.
What's the Difference Between SMS and MMS Messaging?
When it comes to SMS vs MMS messaging, there are a few crucial differences you need to know. Find out what they mean and when you should use each type.
Short Code vs. Long Code SMS for Marketing Success
Short code vs. long code SMS. Learn which option is the best choice for your marketing campaigns.
Overcoming Sales Slumps with Resilience
Nail your sales comeback! Discover proven strategies for overcoming sales slumps and boosting your performance.