Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
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Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
A/B Tests
Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.
Shoplazza
Shoplazza is an all-in-one eCommerce platform that techs your business further and stays Open to More. Sync your store data with Mailchimp to drive more growth!
Brazilian Data Protection FAQs
Get answers to common questions about Mailchimp and the Brazilian Data Protection Regulation (LGPD).
General Data Protection Regulation FAQs
Get answers to common questions about Mailchimp and the General Data Protection Regulation (GDPR).
All the Merge Tags Cheat Sheet
Merge tags let you insert dynamic content in your campaigns. Get a list containing each merge tag and how to use it.
Use Open Tracking in Emails
Open tracking lets you see if your contacts have opened your sent email campaigns. Learn how we track opens and how to view open results.
About Your Legacy Pricing Plan
If you had a paid Mailchimp account before May 15, 2019, you have a legacy pricing plan. Learn about Mailchimp's legacy pricing plans, features, and add-ons.
Mailchimp Features: Powerful Marketing Tools for Business
See the complete list of Mailchimp’s marketing features; including email, marketing automation, social media and more.
World Central Kitchen Sends Emails That Deliver Global Impact
See how they use email segmentation and automations to mobilize aid and engage supporters during crises.
How InterCoastal Net Designs Brings More People to the Beach
The Intuit Mailchimp pro partner helps their oceanside rental clients engage their guests and gain more revenue.