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What Are Mailto Links? Everything You Need to Know
A mailto link lets users send emails with a single click. Learn how to create and customize mailto links for seamless communication on your website.
Why switch from Klaviyo to Mailchimp?
To drive revenue, not just costs. Discover how the new, more powerful Mailchimp compares to Klaviyo—and what makes it the #1 email marketing and automation platform.*
Loss-Leader Pricing to Attract Customers and Boost Sales
Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.
Local TV Advertising: A Proven Way to Grow Your Business and Build Your Brand
Learn how to use local TV advertising to boost brand awareness and grow your business. Reach targeted audiences and increase customer engagement.
How to Get Listed in Local Business Directories
Increase your online visibility by getting your business listed in local business directories. Learn how to optimize your business listing and succeed in the digital marketplace.
Lead Quality: The Key to Closing More Deals With Less Effort
Your time is too valuable to waste on dead-end leads. Learn how to measure lead quality, refine your sales process, and attract high-quality leads that convert.
How to Use Promo Codes to Boost Your Bottom Line
By integrating promo codes into your marketing emails and automations, you can incentivize customers to buy while they’re already thinking about your products.
How to Set Up an Email for Your Business
Learn how to set up a business email so you can start fostering relationships with your customers. Email is a key mode of communication for every business.
How to Overcome Writer's Block for Marketing Pros
Unleash your creativity and discover how to overcome writer's block with this comprehensive guide.
How To Conduct SEO Keyword Research
Learn how to conduct keyword research for your site, blog, or online shop. Understand what keywords are, how to target intent, and how to increase search visibility.
Gift Card Marketing Strategies for Holidays and Beyond
Discover year-round gift card marketing strategies, including tips for promoting eGift cards during the holidays and beyond to boost sales and engagement.