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Leverage Persuasive Writing in Your Marketing Strategy

Drive engagement with these persuasive writing techniques for your next marketing campaign.

Organic vs Paid Social Media: Pros and Cons for Your Business

Learn about the differences between organic and paid social media campaigns and the pros and cons of each.

Stay in Sync With Omnichannel Marketing Automation

Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.

Marketing Operations 101: The Basics Every Business Owner Should Know

Want to improve your marketing campaigns? Use this guide on marketing operations essentials to build a winning team and unlock your brand’s full potential.

Managing Remote Employees: 7 Tips and Best Practices

Take care of your remote team, increase productivity, and raise employee engagement with these 7 easy tips.

Using a Marketing CRM to Better Communicate with Your Customers

Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.

Making Mailchimp for Apple Watch

Last month, when Apple unveiled their new watch to the world, my Mailchimp mobile teammates and I immediately knew we wanted to help.

Why Clients Render Email Differently

We explore the different ways clients render emails—and investigate why those differences exist.

Testing Your Way to Better Facebook Ads in Mailchimp

Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy.

Effective Social Media Strategy Tips and Tricks

Transform your social media presence with actionable tips to create a strategy that aligns with your business goals and drives results.

Crafting a Meeting Request Email

Need to send a meeting request email? Follow our top tips to get the responses you need.

Top Marketing Mistakes to Avoid at All Costs

Don't let marketing mistakes derail your efforts. Get expert insights to steer your strategy to success.