You’ve probably heard about “audience management” or maybe even the term “CRM,” but how do these marketing tactics apply to your business? In very simple terms, using customer relationship management (or CRM) allows you to better understand and communicate with your audience, making them the center of your marketing. We’d all like to speak to our customers in a smarter way and make more money, right? CRM can help.
Your audience data is one of the most valuable tools you have for improving your marketing and growing your business. And you probably already understand some of the top benefits of using CRM software. But as you settle in and get comfortable with audience management, you might start to wonder how to optimize your workflows to accomplish more.
It turns out, we know a few experts. Below, we talk through how you should establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns to improve your insights.