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Key Components of an Effective Messaging Strategy

Build a powerful messaging strategy by focusing on key components. Optimize your communications to effectively connect with your target audience.

Top Media Planning Tips to Stretch Your Marketing Budget

Stretch your marketing budget further with proven media planning strategies. Achieve more with less.

Media Buying Tactics for Smarter Ad Placements

Boost ad performance with smart media buying tactics that optimize placements for maximum impact and return on investment.

How to Choose Your Marketing Tech Stack

Maximize your marketing potential with the perfect tech stack. Expert advice to optimize your marketing tech toolkit.

10 Marketing Automation Challenges and How to Solve Them

Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.

23 Easy Ways to Make Money From Home

Everyone’s looking for easy ways to make money from home—and we have some ideas. Check out these attainable avenues to earn some extra income from home.

Make Marketing Easier with Mailchimp Marketplace

Learn how Mailchimp apps let you do more with your marketing

The Long and the Short of Email and SMS

Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.

Using Linear Attribution to Enhance Campaigns

Discover how linear attribution can optimize campaign effectiveness by evenly distributing credit across all touchpoints in the customer journey.

Examples of KPIs for Small Businesses

Obtain a better understanding of KPIs with examples for different business departments.

Invest in People to Sell Products

How Creature Comforts Brewing Co. turns their internal staff communications into external success with customers.

Optimize Your Messaging for New Sales Channels

R. Wood Studio is growing and messaging accordingly with an assist from our optimization tools.