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Native Advertising for Better ROI: Proven Strategies and Examples

Discover how brands are successfully integrating native ads into editorial content and engaging in a more organic way.

Meme Marketing: Harnessing Internet Culture to Drive Engagement

Discover how to leverage memes in your marketing strategy. Learn the basics, best practices, and pitfalls to avoid.

What is Media Mix Modeling and How to Use It Effectively

Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.

How the Museum of Contemporary Art Denver Boosted Their Email Performance

MCA Denver uses Mailchimp’s premium email templates and integrations to simplify their marketing.

Running Marketing Experiments That Work

Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.

Create a Marketing Dashboard to Track Your Performance

Design a marketing dashboard that tracks campaigns, performance metrics, and ROI to help you make data-driven decisions.

Loss-Leader Pricing to Attract Customers and Boost Sales

Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.

Live Shopping: Is it the Future of E-Commerce?

Learn how live shopping can revolutionize your e-commerce business. Discover the benefits, tips for getting started, and why it's the future of online retail.

Leverage Lifestyle Segmentation to Enhance Targeted Marketing

Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.

How To Improve Your Lead Qualification Process

Maximize lead quality with this guide to improve lead qualification. Learn proven strategies to identify high-quality leads and increase conversions.

Building a Knowledge Base That Works

The best way to share essential information with your customers and employees.

How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%

The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.