Value Exchange: The Give and Take in Customer Data Collection
With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.
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Why Value-Based Selling is the Future of B2B Sales
Explore the power of value selling in modern B2B landscapes. Uncover strategies to showcase your product's worth and drive meaningful customer relationships.
Value-Based Marketing Strategies for Success
Discover how value-based marketing can improve your customer relationships and set your business up for success.
Learn the Difference Between UX vs. UI Design
When it comes to UX vs UI design, there are many elements that set them apart. Learn all about their differences, and how a good website focused on both.
How to Create a UX Designer Portfolio Online
Are you getting started in the world of user experience? Create a beautiful UX portfolio to showcase your talents and who you are as a designer.
UX Design Process: How to Design With Users in Mind
Thoughtful design is critical to create a positive user experience. Learn more about the UX design process as you build your website.
UX Audits That Drive User Satisfaction
Explore tips for planning and executing a UX audit on your website or app to ensure it’s performing as you intended and as your customers expect.
How to Use UTM Codes to Track Email Success
Email UTM codes, especially UTM medium codes, can help you track whether your email campaigns are a success. Learn more about how to leverage UTM codes.
Learn How To Create UTM Links and Understand Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
Using Personalized Product Recommendations to Earn More Revenue
Do campaigns with personalized product recommendations actually perform better than those without? Let’s take a look.