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How an Innkeeper Got Back to What She Loves: Welcoming Guests, Not Marketing to Them

Thanks to a Mailchimp partner, this historic inn became a modern must-visit

How Dawson Denim Got Back to What They Love: Making Jeans, Not Marketing Them

Mailchimp partner, Kim Darragon, was hired to wear the marketing pants so they could get back to making pants.

One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing

See the benefits—and exceptions—to using a one-audience approach in Mailchimp.

Text Abbreviations: Business Do’s and Don’ts

Save character space without losing clarity. Learn how to use text abbreviations in your SMS marketing to drive engagement and stay within character limits.

The Feel-Good Guide to Targeted Messaging

Generic marketing rarely works. But targeted messaging gets results by delivering relevant content every time.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.

The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.

Social Media Tips for SMBs

Tips from an expert on the best time to post on social media, how to grow your audience and more.

SMS Open Rate Tips to Capture Attention

Improve your SMS open rate with proven strategies to reach customers quickly and drive stronger engagement.

What Is the Best Time to Send an Email Blast?

Send Time Optimization does just what you'd think: It suggests to users when they should send their campaigns.

How to Create Campaigns That Deliver Results

5 steps for building measurable marketing campaigns

How to Write Effective SMS Messages (With Examples)

Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.