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One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing

See the benefits—and exceptions—to using a one-audience approach in Mailchimp.

Text Abbreviations: Business Do’s and Don’ts

Save character space without losing clarity. Learn how to use text abbreviations in your SMS marketing to drive engagement and stay within character limits.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.

The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.

Social Media Tips for SMBs

Tips from an expert on the best time to post on social media, how to grow your audience and more.

What Is the Best Time to Send an Email Blast?

Send Time Optimization does just what you'd think: It suggests to users when they should send their campaigns.

How to Create Campaigns That Deliver Results

5 steps for building measurable marketing campaigns

How To Analyze Facebook Insights

Facebook Insights is a valuable tool that can help you understand the demographics of your customer base. Learn how to use this tool in your digital marketing.

How to Write Effective SMS Messages (With Examples)

Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.

Why Do Emails Bounce—And How to Improve Deliverability

Why do emails bounce? Learn exactly what causes email delivery failures and how to implement strategies to reduce bounce rates in your marketing campaigns.

What to Expect When You're Expecting to Hire a Mailchimp Partner

Here are the dos and don'ts of preparing to hire a Mailchimp partner for marketing and growing your business

Preparing for the Future: Understanding Which Jobs AI Might Replace

Read this guide to prepare for the future and learn about how artificial intelligence is changing the job market and how you can adapt to the times.