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How to Create a CRM Strategy That Works

Build the best CRM strategy that actually works for your business in 9 steps.

3 Essential Pre-Built Segments for Your E-Commerce Business

Connect your store to Mailchimp and access pre-built segments based on your customers shopping behavior. Send them personalized content and watch your sales increase.

Mailchimp customers created more effective marketing campaigns this Thanksgiving weekend

From Thanksgiving to Giving Tuesday, Mailchimp customers sent nearly 9 billion emails and generated over 19 million orders through Mailchimp.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

The Difference Between Vibrance and Saturation

Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.

The New E-Commerce Calendar

A Global Guide to Year-Round Shopper Engagement

How to Start Your Own Business in 10 Steps

If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.

How Your Business Can Sell Its Services Online

Have a business that provides services? Here’s a guide for selling those services, with everything from finding your customers to keeping their business.

Our Top Holiday Tips for Small Businesses

When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. Here’s a list of our top tips for the holiday season.

10 Omnichannel Marketing Trends Transforming Customer Engagement

Discover the top 10 omnichannel marketing trends of 2025 and learn how to stay competitive, connected, and ready for what’s next.

10 Omnichannel Marketing Challenges and How to Solve Them

Discover 10 common omnichannel marketing challenges and practical solutions to improve customer experience, data integration, and cross-channel consistency.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.