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3 Types of CRM Software And How To Choose The Right One

Gain a better understanding of the different types of CRM systems (operational, collaborative, and analytical) and decide which is best for your business units.

What Is Influencer Marketing?

Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.

Maximizing Profitability: Explore Effective Revenue Models for Your Business

Choosing the right revenue model can help you earn more and create an effective pricing strategy. Explore the different types of revenue models here.

Understanding Omnichannel vs. Multichannel Marketing

Omnichannel and multichannel marketing are distinct strategies. Learn the differences and which approach is right for your business.

Key Marketing Metrics Every Business Should Measure

Maximize your marketing success by measuring the right metrics. See which key performance indicators drive the best results.

How to Buy a Domain Name: Domain Registration Guide

If you want to start a blog or a new online business, you’ll need to register a domain name, the name for your website. Getting the right domain for your needs might sound technical at first, but the process is pretty simple.

When to Hire More Employees for Your Small Business

It can be difficult for small business owners to start hiring employees, but we're here to help. Follow this guide to know when to hire a full time employee for your small business.

How to Use Promo Codes to Boost Your Bottom Line

By integrating promo codes into your marketing emails and automations, you can incentivize customers to buy while they’re already thinking about your products.

Why Your Website Needs Terms of Service

Incorporating terms of use on your website can provide key protections for your organization. Discover the benefits of terms of use with this guide.

Optimize SMS Workflows to Send Better Messages to Customers

Streamline your SMS workflow to send the right messages at the right time and keep customers engaged.

How SMS Segmentation Can Drive Better Engagement

Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.

Pre-Built Segmentation: Target Your Customers With One Click

We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.