What Are Marketing Channels?
A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.
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10 Omnichannel Marketing Challenges and How to Solve Them
Discover 10 common omnichannel marketing challenges and practical solutions to improve customer experience, data integration, and cross-channel consistency.
Create a Marketing Plan For Social Media in 8 Steps
Crafting a social media marketing strategy is an essential part of a successful business in this day and age. Build a strong social media marketing plan by following these steps.
How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
How to Do Market Research
Market research can help you learn about your audience and competitors. Check out this guide to learn how to do effective market research.
Video Storytelling: Lights, Camera, Marketing Magic
Tired of being the best-kept secret in your industry? Discover how superb video storytelling can elevate your marketing strategy and make your brand stand out.
Subject Matter Experts: How Marketers Can Leverage SMEs
A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.
How to Automate SaaS Marketing for Reach and Results
Learn to automate SaaS marketing with smart tools and targeted workflows to increase sales.
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Stay in Sync With Omnichannel Marketing Automation
Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.
Analytics and Reporting Tools to Track Marketing Campaigns
Mailchimp’s analytics and reporting tools make it easy to discover what’s working in your marketing campaigns and take action where you need to improve.
The Zero-Party Data Advantage: Tailored Marketing Solutions
Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.