While creating a social media marketing plan may take some energy and effort upfront, it can help you find success on social media while saving you time and trouble in the long run.
If this is your first time developing your social media marketing efforts, it may seem overwhelming—but the truth is that you can build a social media marketing strategy in just a few steps.
Below, we walk you through each step you must take in order to create a strong marketing plan for social media.
1. Goal setting
Setting goals is one of the most crucial parts of any social media marketing plan. The goals you set will often dictate the tactics you use on social media.
As you set goals for your social media marketing strategy, make sure to set SMART goals so that you can measure results.
2. Determine your target audience
It’s important to understand who you’re speaking to with your social media accounts. Build out customer profiles to determine who your ideal customer is.
Knowing metrics such as a customer’s age, income level, geographic location, and more can help you segment your audience and find a voice that works for your brand.
If you already have social media accounts for your business, take some time to look at them more closely and conduct an audit. Take a look at what’s working on your social media pages and what isn’t.
Identify tactics and strategies that have been successful so that you can harness those moving forward. You might also take a look at your competitors’ social media pages and see how you stack up to their presence and performance.
4. Optimize accounts
One of the key things to pay attention to when optimizing your social media accounts is the profile page.
Completely fill out all profile fields in order to optimize your account and make it easier for visitors to determine what your page is about. Make sure that your profile picture, bio, and any other fields are up-to-date and align with your brand’s values.
5. Choose a posting strategy
A posting strategy essentially outlines what types of content you should post and when. The type of content you post will likely vary based on the social media networks you’re using. Some social media channels are ideal for videos, while others are suited to text or images.
You’ll also want to determine how often you should post. In general, you should post fairly regularly so that your account appears active and you give followers opportunities to engage with your content.
6. Create engaging content
This is one of the most important parts of any social media marketing strategy. By creating engaging content that aligns with the social media platform you’re using and addresses the needs and values of your users, you can more effectively build relationships and grow your following.
Whether you produce videos that demonstrate the capabilities of your products or conduct interviews with experts in your industry, create content that resonates with your target audience.
Social media management software makes it easy to manage and organize multiple social media channels.
With a social media management tool such as Mailchimp, you can save time by scheduling posts and evaluate performance by viewing key analytics and insights. You can also use Mailchimp’s content studio to store and manage all of your digital assets.
8. Analyze performance and optimize
Once your social media marketing plan has been created, it’s essential to analyze performance as you carry it out. By regularly looking at performance data and reports, you can identify what’s working and what isn’t.