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Articles

What Is SPIN Selling?

Spin Selling is a technique in which you ask strategic questions to determine a potential customer’s needs. Learn why it’s effective and how to do it.

Stories in Place

7 Black filmmakers capture stories from behind the counters of their favorite spots. In the shadow of a pandemic, economic collapse, and racial injustice, observe the experiences of 7 Black small-businesses and their communities.

Marketing Analytics

A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

Quick Guide for Holiday Email Marketing

Explore our resource for marketers, filled with step-by-step advice and done-for-you campaign ideas to help you drive sales and engagement this holiday season.