Customer Experience Analytics: Turn Data Into Dollars
Does your customer journey have hidden roadblocks? Discover how customer experience analytics can help you identify and eliminate common friction points.
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Track Customer Engagement Metrics and Boost Retention
Monitor and improve customer engagement metrics for better customer retention.
What is Your Customer Effort Score and How Can it Help Your Business?
Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.
How to Conduct a Cost-Benefit Analysis
Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.
Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making
Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.
Why Brand Salience Matters for Brand Loyalty and Customer Retention
Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.
What Is a Heat Map In Business?
A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.
Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
Mailchimp Coffee Hour Invites Speakers To Share Their Knowledge
Maybe you’ve heard about Coffee Hour, the Friday morning speaker series that's been a staple of our culture for years, growing and changing along with the company.
The New E-Commerce Calendar
A Global Guide to Year-Round Shopper Engagement
Black Techcellence in Action
4 of our employees share their stories and experiences
How to Fall Back in Love With Your Email Marketing
If you’re intimidated by your newsletter, fret not: Arianne Foulks, founder of Aeolidia, has tips to help you.