Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic
The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.
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Expert Advice for Agency Financial Survival (and, Eventually, Revival) During Instability
Three experts share their advice for making it through instability and making it past the “now what?” stage toward rebuilding.
Mailchimp & Co Blog
Get expert tips from our community of freelancers and agencies. Browse through articles featuring business tips, customer success stories, marketing advice, ...
What Is a Heat Map In Business?
A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.
Solution page: SMS marketing
Use our SMS marketing tools to send product discounts, transactional follow-ups, customer service messages and more via SMS.
Stitching Together Data with Gwynnie Bee
Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had alre
7 Marketing Resolutions from Mailchimp Customers
We asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them.
How Laura Olin's Emails Got Her Freelance Work and a Book Deal
When writer and digital strategist Laura Olin started a TinyLetter called Everything Changes, she had modest expectations.
How John Graci Got Back To What He Loves
This leadership speaker had all the answers, until the pandemic turned everything upside down.
Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
How resilience allowed us to Bloom Together for Pride 2022
From green carnations as self-identifications to lavender to commemorate the Stonewall riots, flowers have long held profound meaning in LGBTQ+ communities.