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Using the OODA Loop for Marketing Decisions

The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.

Transform Healthcare Delivery With Omnichannel Marketing

Discover how omnichannel marketing enhances patient engagement, streamlines care, and builds stronger healthcare connections across every digital and in-person touchpoint.

Stay in Sync With Omnichannel Marketing Automation

Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.

Net Dollar Retention: A Key Metric for Business Growth

Net dollar retention is an essential metric for decreasing customer churn and improving profits. Learn how to find and use NDR to retain more clients.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Key Components of an Effective Messaging Strategy

Build a powerful messaging strategy by focusing on key components. Optimize your communications to effectively connect with your target audience.

Tips for Building an Effective Member Newsletter

Learn what content makes a great member newsletter and how to keep your audience engaged with every send.

What to Write on a Meet the Team Page

A meet the team page is a great opportunity to showcase your staff. Learn how to write an excellent meet the team page with this guide.

What We Learned from the Recent Mandrill Outage

Following a recent outage, we committed to sharing what we learned with our customers.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

What is White Space in Web Design: Using Negative Space to Create an Effective Website

This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.

Understand the Pros and Cons of Transactional Leadership

Learn what transactional leadership is and how to know if it’s the right leadership style for your business.