What Is Geotargeting and Why It’s an Important Advertising Strategy?
Don't overlook geotargeting when you're crafting your advertising strategy. Learn why you should implement geographic location targeting for your digital ads.
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What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
8 Rules When It Comes to Skin Care Advertising
The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.
How to Avoid a SHAFT Violations in SMS Marketing
Are your SMS campaigns putting your business at risk? Discover how to avoid a SHAFT violation and ensure compliance in all your text message marketing efforts.
Save Time and Increase Productivity with a Smart Marketing Platform
How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.
Exploring the Benefits of Proof of Concept for Marketers
Learn what proof of concept is and how it can be used to improve your marketing strategy.
Before and After: How Pre-Post Analysis Drives Marketing Results
Are you looking to improve your marketing campaign outcomes? Learn how pre-post analysis can uncover what works and optimize your future marketing strategies.
Paid Traffic: How It Can Boost Your Digital Marketing
Paid traffic is one of the quickest ways to improve your company’s visibility. Learn about how to gain paid traffic and whether it’s right for your business.
The Value of Operational Reporting for Sales and Marketing Teams
Learn what operational reporting is and how you can utilize it to maximize your sales and marketing success.
A Look Back at 2019’s Small Business Marketing Trends and Tips to Find Success in 2020
An in-depth look at the marketing trends of 2019 and insights to help make 2020 the best year yet for your small business.
When and How to Use an En Dash in Marketing
Learn when and how to use an en dash in marketing to enhance clarity, professionalism, and brand communication.
What Is Copywriting and Why Is It Important in Marketing?
Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.