3. Create attractive, on-brand content
A website is your brand’s home online and the hub of your marketing. When you build your website in Mailchimp, you can maintain a seamless look and feel everywhere you meet your customer, from digital ads and emails to print postcards.
Creative Assistant, Mailchimp’s new design tool, saves time and makes this process much easier. It uses AI to take your existing brand assets like logos, images, fonts, and colors, and instantly reimagines them into beautiful, branded designs. These designs can be resized in seconds to use in emails, social media, or on your landing pages.
“This is a tremendous time saver,” says Jon Holbrook, Product Marketing Manager at Mailchimp. “Creative Assistant will get to know your brand and instantly create design options for you to choose from.”
To further save time and simplify your email content creation, product recommendations use each customer's data to create personalized recommendations unique to them, based on their purchase history and purchase patterns of similar customers.
A music service, for example, could design multichannel campaigns targeting listeners who enjoy a variety of genres. Areas of the website dedicated to country, rap, punk, or jazz could be customized with images to reflect the unique audiences, and these designs can be carried through to emails, social media ads, and other marketing. And users could be emailed suggestions for new artists they might enjoy based on their listening habits.
These tools make it easier to create compelling marketing that captures the essence of your brand, and they can be used in tandem to keep your audience engaged across channels. Customers get on-brand content that is relevant to them, increasing the chance that they will engage or purchase from your brand, all while you save time.