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Keyword

A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.

Google My Business

A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.

Marketing Glossary - Marketing Terms You Need to Know

Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter.

Website Builder: Make a Website for Your Business

Our website builder makes it easy to create a website for your business, or to connect your existing site to Mailchimp. Try it today!

Solution page: SMS marketing

Use our SMS marketing tools to send product discounts, transactional follow-ups, customer service messages and more via SMS.

Marketing Automation Tools to Save Your Business Time

Learn how Mailchimp’s marketing automation tools can improve marketing efforts as well as save time by taking repetitive tasks off your plate.

The AI-powered marketing platform built for winning leads

See how you can use Mailchimp’s tools to generate leads, grow your audience, and earn repeat customers.

Best Email Marketing Platform to Grow Your Business

See how Mailchimp’s email marketing platform can help grow your business with our best-in-class email tools.

Digital Marketing Templates: Pre-Built Templates for Marketing

Use Mailchimp’s digital marketing templates to quickly design emails, automate marketing campaigns and more.

Content Creation Tools to Make Marketing Easy

See how Mailchimp’s content creation tools can automate your process for creating emails, social posts and more.

Analytics and Reporting Tools to Track Marketing Campaigns

Mailchimp’s analytics and reporting tools make it easy to discover what’s working in your marketing campaigns and take action where you need to improve.

Make your email content more engaging with content optimizer

Content Optimizer analyzes your campaign content and makes personalized suggestions for how to improve future emails.