Cause-Related Marketing Definition & Examples
Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.
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Why Building Brand Equity is Essential for Long-Term Success
Building brand equity is crucial for the success of your business. Learn why high brand equity matters and how you can improve it with our expert tips.
What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
What Is an Attribution Model?
A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.
API Endpoint Basics for Business Decision-Makers
Learn what API endpoints are and how they allow different software systems to communicate and exchange information seamlessly.
Affiliate Marketing for E-commerce Businesses
Learn what affiliate marketing is, how it works, and if it's right for you.
What Is a UX Designer: Qualifications, Skills, & Functions
UX designers make sure that a product or service is easy and enjoyable for customers to interact with. Learn more about what a UX designer is here.
What Is a Silent Partner? Understanding Their Role & Impact
Grow your business with the support of a silent partner. Learn more about their role, benefits, and ways to ensure a successful partnership.
Mind Mapping: The Ultimate Tool for Boosting Creativity
Learn what a mind map is, how to create one, and why they’re important for your business strategy.
Materialized Views: Definition, Benefits & Uses
Learn what a materialized view is and how you can leverage it to help your team handle large amounts of data. Find out how to create materialized views.
Exploring Likert Scales for Actionable Customer Insights
Discover how Likert scales can unlock actionable customer insights and guide strategic decisions.
What Is a Heat Map In Business?
A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.