What is User-Generated Content and How Can it Help Your Business?
Learn about user-generated content, how it can build your brand and how to use it in your business's marketing strategy.
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Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
How Trend Analysis Predicts Your Customers' Next Move
Learn how to leverage trend analysis for predicting customer behavior and making data-driven marketing decisions. Stay ahead of market trends.
Is Now the Time to Hire Outside Help?
Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.
First-Party vs. Third-Party Data: What's the Difference?
Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.
Great Thank-You Page Examples to Keep Customers Engaged
Thanking users for taking an action is just the start. Learn how your thank-you page can increase sales, boost your marketing, and bring customers back.
Testing Your Way to Better Facebook Ads in Mailchimp
Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy.
Find Better Leads and Close More Deals With Technographic Data
Technographic data is changing how Sales and Marketing teams work. Learn how knowing a prospect’s tech stack leads to warmer conversations and faster deals.
Technical Documentation for Workflow Efficiency and User Satisfaction
Learn how to create clear, effective technical documentation that simplifies complex processes, improves user experience, boosts productivity, and enhances marketing.
How to Grow Your Brand This Year: 10 Tactics
Top marketing minds explain the insights, strategies and tactics you can use to grow your brand in 2025.
Five ways to cut through the noise this summer
This summer, don’t just add to the noise – cut through it with strategic, data-driven marketing. Here are five ways to do it.
A Step-by-Step Guide to Calculating Subscriber Acquisition Cost
Understand subscriber acquisition cost to improve budgeting and drive more efficient marketing strategies.