Top Ad Placement Tactics to Maximize Your Reach
Explore top ad placement tactics to optimize your campaigns. Increase your reach, engage the right audience, and maximize your ad performance.
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How Active Voice Improves Your Marketing Messaging
Improve your brand messaging with an active voice. Discover how it enhances clarity, drives action, and outperforms passive voice in marketing.
7 Ways to Grow Your Audience
New tactics and channels can help your business expand its reach
Ad Network
Get a clear understanding of ad networks and learn how they work to connect businesses with their target audience through online advertising.
Gross Rating Points
Learn all about Gross Rating Points (GRPs) and how they are used in advertising. Understand the importance of GRPs in measuring audience reach and engagement.
Digital Marketing
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
Classified Advertising
Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.
BIMI: What It Is and Why it’s Important to Email Marketing
Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.
Ad Copy
Understand the power of ad copy and how to optimize your advertising copywriting strategy in this guide.
Limitations of HTML Email
Coding an HTML email isn't much different from coding a website was back in the late '90s. Learn about the limits of email and how to work around them.
Digital Asset Management for Marketing
Design and manage your creative assets directly in Mailchimp, then reuse them across all of your marketing channels.
A Good Kind of Weird: HAWRAF
The team at HAWRAF tells us about their beginnings, their process, and how they blur the line between brand and audience.